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Artist and Textiles Innovator
Asmaa Ashraf is a multifaceted artist and textiles innovator whose journey in art and design is deeply rooted in a rich tapestry of diverse experiences. With a background that spans Journalism, business management and law. Asmaa has uniquely integrated these disciplines into her artistic practice, bringing a distinct perspective to the world of textile design.
Her exploration of different fields has led her to discover a true passion for rug design—a medium that perfectly harmonizes creativity, ethics, and business insight. For Asmaa, rugs are not just functional pieces but canvases that reflect her multicultural background, ethical values, and the multitude of interests she has nurtured throughout her career.
Fluent in three languages and shaped by her involvement in various humanitarian organizations, Asmaa’s work transcends boundaries and resonates with a global audience. Her designs are a vibrant expression of her journey, offering a unique blend of tradition and innovation, and serving as a powerful medium for storytelling and self-expression. Asmaa’s dedication to her craft and her ability to infuse each piece with her diverse experiences make her a distinctive voice in the field of textile design. Her work continues to inspire, challenge, and captivate those who encounter it.
WORK DESCRIPTION
Asmaa Ashraf’s work seamlessly blends tradition with innovation.
One of Asmaa's notable projects, "Erosion," draws inspiration from the natural process of erosion, celebrating the beauty found in the organic lines and colors it creates. The project allowed Asmaa to delve deeply into translating these natural phenomena into textile art, bringing her great enjoyment as she worked with color, texture, and shapes to convey powerful emotions. Through "Erosion," she explores the idea of aging with grace, using lines to represent the passage of time and colors to evoke memories, resulting in timeless pieces that grow more precious with each passing day.
Asmaa's work is a reflection of her rich multicultural background, her fluency in three languages, and her commitment to ethical practices. Her designs resonate with a global audience, offering a unique blend of tradition and innovation. Each piece she creates is more than just a functional object; it embodies a narrative of attachment, history, and personal expression. Asmaa’s dedication to her craft continues to push the boundaries of textile design, creating works that are not only beautiful but also socially and environmentally conscious, offering a fresh, contemporary take on an age-old craft.
GET IN TOUCH
Instagram: Asmaa Ashraf
@luxurythreaded.designslondon
E-mail: [email protected]
